New media can provide last-minute appeal platforms or vehicles for follow-ups to mailed solicitations. Text messages, social media pages, Twitter posts, and email blasts are tools that can cut delivery time and add another "ping" to your year-end fundraising campaign.
It's a little late for DIY action, if you don't already have vehicles in place, but anyone can easily learn to add a Facebook page or Twitter account for their nonprofit organization. And for the next campaign, there are businesses that assist nonprofits in using mobile and social media. Here are a couple to look into for an early start next year:
Mobile Giving
Constant Contact
Campaigner
The best way to reach the most important donors on your list? Get all the staff and volunteers your can get together for a holiday card writing party and hand-address and sign some cards to thank donors for their past support. Don't forget to include a reply envelope!! You might be surprised at the returns gratitude brings.
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