SEO for Nonprofits

Websites, donations, direct mail, newsletters, blog, brochures--how to make it all fit together?

For nonprofit organizations the new world of social media--fitting it all together seamlessly--is worse than a five-hundred-piece jigsaw puzzle. And the acronym SEO (Search Engine Optimization) is harder to grasp than a term in a foreign language. At least there's Babelfish for translating foreign languages!

But SEO is one of the keys to the onine kingdom, and online is increasingly where donations happen. SEO involves how you design your website so someone can find it, using the magic of strategically placed keywords that put your site in the first page of a Google search. Because if you're found on page 45, it's like not being found at all. But if you're Number Four n the first page, you're going to get a lot of newcomers browsing around your website. And that's partly why you have one, right?

I'm no SEO expert, but I know that this hidden dimension is often neglected when setting up a nonprofit's website. Here are a few sites that explain more:

The Nonprofit's Guide to SEM

Wild Apricot Blog (a great blog for many issues nonprofits deal with)

SEO Copy-writing Tips

And here's something you should also check out--Google Grants:

Google Grants