Funds for All & All for Funds

Welcome to my blog! I'd like you to consider this an interactive space for sharing information, successes, ideas, strategies, and links to help us all raise more funds for nonprofits.

Sunday, October 10, 2010

If your nonprofit organization isn't in the mail or inbox by now ...

You still have a couple of weeks to hit the sweet spot of the fundraising season in the mail. And mail, of course, no longer just means paper in mailboxes, but can now mean e-mailings, e-newsletters, blogs with links to your donations page, or a mashup of social networking posts with video or audio.

Communication is key in this pressured economy, sending a missive like a missile that penetrates the blather of advertising and appeals with a sharp call to make a difference to real people.

Here are some organizations that get it right, the mix of direct mail, Facebook, Twitter, blog, website, e-newsletter, and donation page that is the media mix we all live within:

Project Open Hand

Food Bank of Contra Costa and Solano

Walnut Creek Library Foundation

And here's one that has a little too much going on, and could use a Facebook page and Twitter link. But they have a good first page and print mailing program, plus an e-mailing program:

Center for Early Intervention on Deafness

I've received print mailings from these nonprofits recently that point to their web presence, linking all the forms of communication a donor might be comfortable with, giving them options for responding.

Note that the first screens of their sites link social networking, donations pages, and offers to sign up for e-newsletters and e-mailing lists, along with their basic mission statement, in easy-to-spot locations. One-stop donations shopping for the holidays!

Your thoughts? I'd like to hear about your experience in the mail this season, your mashups, and other forms of successful fundraising communications.

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